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Do Donors Have to Be Bribed into Giving?
…a perspective on premium (token gift) mailings and whether they help or hurt fundraising
…a perspective on premium (token gift) mailings and whether they help or hurt fundraising
…the future of philanthropy in a world where religion has less influence on donors
…the untapped opportunity represented by donors under 35
…why canvassing is underrated as a fundraising program that builds relationships
…how leadership volunteers’ unique influence with donors is undermined by their own lack of confidence in fundraising
…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem
…the case for funding the arts is not diminished in a down economy
…how a not-for-profit’s insistence on unrestricted gifts drove away a caring donor
…why a donor-centered approach is critical in a poor economy
…how caring for your donors’ welfare during hard times will keep them loyal