Modernizing Fundraising

…why expectations in donor relations should be just as concrete as those for fundraisers who raise money, and how to measure performance

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…how poor stewardship and miscommunication can send a donor in the wrong direction

…why canvassing is underrated as a fundraising program that builds relationships

…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem