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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Donor Communication

 Fundraising in a Crisis
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By Penelope Burk
In Donor Communication, Donor Relations, Donor-Centered Fundraising, Fundraising in Poor Economy
Posted March 18, 2020

Fundraising in a Crisis

At times like this, when my financial situation is threatened…it is difficult to trust my heart. My head gets in the way and tells me to be practical and hold back. Collectively, if we all do [...]

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 Why In Memoriam Donors Don’t Give Again
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By Penelope Burk
In Donor Communication, Donor Recognition, Thanking Donors
Posted March 14, 2019

Why In Memoriam Donors Don’t Give Again

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

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6
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By Penelope Burk
In Burk Donor Survey, Donor Attrition, Donor Communication, Donor-Centered Fundraising
Posted March 21, 2017

Lift Your Finger Off that Send Button

In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about what past contributions have achieved is the thing that [...]

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3
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By Penelope Burk
In Donor Communication, Fundraising
Posted December 17, 2015

Nick

Once you meet Nick you cannot forget him. He is the kind of person who is genuinely interested in other people; he listens with his entire being, not just with his ears. Nick is an actor, and [...]

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3
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By Penelope Burk
In Donor Communication
Posted May 26, 2011

It’s done…but does it work?

…where social media fits in a not-for-profit’s donor communication strategy

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2
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By Penelope Burk
In Donor Communication
Posted October 14, 2010

Content or Table of Contents?

…how to craft a better e-communication

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3
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By Penelope Burk
In Donor Communication, Donor-Centered Fundraising
Posted January 18, 2010

Donor-Centered in Extraordinary Circumstances

…how to communicate with donors during fast-moving events like natural disasters

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By Penelope Burk
In Donor Communication, Fundraising in Poor Economy, Professional Fundraisers
Posted January 12, 2009

Can the Arts Survive the Economic Crisis?

…the case for funding the arts is not diminished in a down economy

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 Your Donors’ Bottom Line
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By Penelope Burk
In Donor Communication, Donor-Centered Fundraising, Fundraising in Poor Economy, Restricted versus Unrestricted Giving
Posted December 8, 2008

Your Donors’ Bottom Line

…why a donor-centered approach is critical in a poor economy

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5
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By Penelope Burk
In Donor Communication, Donor Recognition, Donor-Centered Fundraising
Posted December 1, 2008

Reach out to your donors

…how caring for your donors’ welfare during hard times will keep them loyal

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Burk Donor Survey

Purchase a Copy

Click here to download the Executive Summary and learn more.
Donor Centered Leadership

Purchase A Copy

Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

Purchase A Copy

In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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Burk Donor Survey

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