Donor Communication

Welcoming Submissions for Penelope Burk’s Donor-Centered Communications Project Two critical points of contact determine whether donors stay loyal or quickly abandon your cause after giving only [...]

At times like this, when my financial situation is threatened…it is difficult to trust my heart. My head gets in the way and tells me to be practical and hold back. Collectively, if we all do [...]

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about what past contributions have achieved is the thing that [...]

Once you meet Nick you cannot forget him. He is the kind of person who is genuinely interested in other people; he listens with his entire being, not just with his ears. Nick is an actor, and [...]

…where social media fits in a not-for-profit’s donor communication strategy

…how to craft a better e-communication

…how to communicate with donors during fast-moving events like natural disasters

…the case for funding the arts is not diminished in a down economy

…why a donor-centered approach is critical in a poor economy