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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Donor Recognition

 A Fundraiser’s Most Valuable Prospect Research
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By Penelope Burk
In Donor Recognition, Donor Relations, Donor-Centered Fundraising
Posted April 30, 2020

A Fundraiser’s Most Valuable Prospect Research

Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in my first-year chemistry class in 1989. You were there on the first day of the [...]

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 Why In Memoriam Donors Don’t Give Again
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By Penelope Burk
In Donor Communication, Donor Recognition, Thanking Donors
Posted March 14, 2019

Why In Memoriam Donors Don’t Give Again

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

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4
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By Penelope Burk
In Donor Recognition, Donor-Centered Fundraising, Thanking Donors
Posted September 17, 2013

Take the rest of the day off

…noted improvements in acknowledgement and recognition over the past 10 years

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3
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By Penelope Burk
In Donor Recognition, Door-to-Door Fundraising, Professional Fundraisers
Posted June 11, 2013

Little Gestures with Big Fundraising Implications

…how a $1 recognition gift facilitated the lead gift in a capital campaign

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By Penelope Burk
In Donor Acquisition, Donor Attrition, Donor Recognition, Donor-Centered Fundraising
Posted November 10, 2009

Do Donors Have to Be Bribed into Giving?

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

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5
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By Penelope Burk
In Donor Communication, Donor Recognition, Donor-Centered Fundraising
Posted December 1, 2008

Reach out to your donors

…how caring for your donors’ welfare during hard times will keep them loyal

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Burk Donor Survey

Purchase a Copy

Click here to download the Executive Summary and learn more.
Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

Purchase A Copy

In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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Burk Donor Survey

The 10th Annual Burk Donor Survey Report

Click here to learn more.