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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Archives

Author Archive for: "bbback159"
 A Fundraiser’s Most Valuable Prospect Research
2
0
By Penelope Burk
In Donor Recognition, Donor Relations, Donor-Centered Fundraising
Posted April 30, 2020

A Fundraiser’s Most Valuable Prospect Research

Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in my first-year chemistry class in 1989. You were there on the first day of the [...]

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 Can Your Walk-a-Thon Still Work During Covid-19?
1
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By Penelope Burk
In Donor Acquisition, Donor Attrition, Donor Research, Donor-Centered Fundraising, Fundraising Events
Posted April 17, 2020

Can Your Walk-a-Thon Still Work During Covid-19?

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

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 Managing Staff Who Are Working from Home
4
0
By Penelope Burk
In Donor-Centered Leadership, Management, Management and Leadership, Professional Fundraisers, Staff Turnover in Fundraising
Posted April 7, 2020

Managing Staff Who Are Working from Home

When asked, “Where do you get important work done?”, the majority of workers, including fundraisers, say they get it done at home. “Anywhere but in the office” is their common retort. The office [...]

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 Fundraising in a Crisis
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0
By Penelope Burk
In Donor Communication, Donor Relations, Donor-Centered Fundraising, Fundraising in Poor Economy
Posted March 18, 2020

Fundraising in a Crisis

At times like this, when my financial situation is threatened…it is difficult to trust my heart. My head gets in the way and tells me to be practical and hold back. Collectively, if we all do [...]

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 A Philanthropist Stands Ready to Reward a Donor-Centered Not-for-Profit
4
0
By Penelope Burk
In Uncategorized
Posted November 8, 2019

A Philanthropist Stands Ready to Reward a Donor-Centered Not-for-Profit

Not long after I published the first edition of Donor-Centered Fundraising, I heard from a donor who had participated in several of our research studies. He was excited (and relieved) to find [...]

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 All Philanthropy Starts with a First Gift
1
0
By Penelope Burk
In Burk Donor Survey, Donor Comments, Donor Research
Posted August 29, 2019

All Philanthropy Starts with a First Gift

Once again, I am delighted to share with readers of Burk’s Blog some new stories and anecdotes from donors who have just participated in the tenth edition of The Burk Donor Survey. This [...]

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 Just Do It? No. In Fundraising, You Have to Do It Right
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor Research, Donor-Centered Fundraising, Thanking Donors
Posted June 17, 2019

Just Do It? No. In Fundraising, You Have to Do It Right

Why just any kind of thank you call, done whenever, by whomever is not donor-centered and likely won’t work.

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 Why In Memoriam Donors Don’t Give Again
4
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By Penelope Burk
In Donor Communication, Donor Recognition, Thanking Donors
Posted March 14, 2019

Why In Memoriam Donors Don’t Give Again

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

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 Your Brand Is Worth $X; But the Value of Your Case Is Limitless
0
0
By Penelope Burk
In Cause Marketing / Corporate Sponsorship, Donor Attrition
Posted January 23, 2019

Your Brand Is Worth $X; But the Value of Your Case Is Limitless

Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for an alliance with my not-for-profit’s [...]

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 NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS
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By Penelope Burk
In Donor-Centered Fundraising, Giving Tuesday
Posted November 28, 2018

NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS

Giving Tuesday is over for another year, but if you think your job today is to add up how much money came in yesterday and congratulate yourselves…it is! So do that and then turn your attention [...]

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Burk Donor Survey

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Click here to download the Executive Summary and learn more.
Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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Burk Donor Survey

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