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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Archives

Monthly Archive for: "April, 2020"
 A Fundraiser’s Most Valuable Prospect Research
2
0
By Penelope Burk
In Donor Recognition, Donor Relations, Donor-Centered Fundraising
Posted April 30, 2020

A Fundraiser’s Most Valuable Prospect Research

Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in my first-year chemistry class in 1989. You were there on the first day of the [...]

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 Can Your Walk-a-Thon Still Work During Covid-19?
1
0
By Penelope Burk
In Donor Acquisition, Donor Attrition, Donor Research, Donor-Centered Fundraising, Fundraising Events
Posted April 17, 2020

Can Your Walk-a-Thon Still Work During Covid-19?

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

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 Managing Staff Who Are Working from Home
4
0
By Penelope Burk
In Donor-Centered Leadership, Management, Management and Leadership, Professional Fundraisers, Staff Turnover in Fundraising
Posted April 7, 2020

Managing Staff Who Are Working from Home

When asked, “Where do you get important work done?”, the majority of workers, including fundraisers, say they get it done at home. “Anywhere but in the office” is their common retort. The office [...]

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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Burk Donor Survey

The 10th Annual Burk Donor Survey Report

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