Donor-Centered Fundraising explains what donors want and need in order to stay loyal and give more generously. Fully backed by research, it includes Penelope Burk’s classic, “twenty characteristics of great thank you letters”.
The 2017 Burk Donor Survey is the eighth annual research project studying Americans’ philanthropy and, specifically, how fundraising practices and beliefs affect the financial wellbeing of not-for-profit organizations. The study is designed by author, researcher and fundraising expert, Penelope Burk, and published by her Chicago-based company, Cygnus Applied Research, Inc. The Burk Donor Survey charts changes in giving year-to-year as well as how donors intend to give in the coming twelve-month period. Most important, each edition of the Survey features an investigation of donors’ opinions about certain fundraising themes and issues that impact philanthropy so that Development professionals and not-for-profit leaders can adjust their practices to meet donors’ changing needs and preferences.